Digital marketing orchestration

Beyond channels, we coordinate marketing around data.
We orchestrate marketing around data — beyond channels.

Digital marketing trends shift quickly — but not every trend is the answer.

Rather than chasing every new trend,
we consider your brand principles, internal insights, channel characteristics, and solution efficiency
to design the most effective mix and priorities for your goals.

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Digital marketing is an area where channels, trends, and tools must be balanced with internal insights, organizational expectations, and decision-making structures.

We understand the realities marketers face — adopting trends, persuading internal teams, preparing recurring reports and materials — and support your organization with strategy, documentation, and decision-making so everyone moves in the same direction.

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What We Do (Core Services)

Integrated Channel · Tools · Data Architecture

We connect CRM, media, commerce, and content data to align all channels into one cohesive flow.
We redefine the role and priority of ads, CRM, email, push, and social based on the brand goal and customer journey.
We combine multiple solutions and marketing tools to build an efficient, scalable operating structure.

Marketing Automation & Operational Efficiency

Using Salesforce Marketing Cloud and other automation tools, we automate segmentation, journeys, sends, and campaign execution.
By minimizing repetitive extraction, setup, and send tasks, we reduce operational overhead and enable teams to focus on strategy, content, and creative.

Unified Analytics · Reporting & Performance Optimization

We consolidate all campaign data and design a unified KPI structure and dashboard.
We establish a decision-making environment centered on key metrics such as ROI, CPA, and ROAS, ensuring performance reviews directly lead to actionable improvements.

How We Work (Approach)

Align Strategy · Channels · Trends

Based on brand goals, customer journey, market shifts, and trends, we realign the roles of all digital channels (ads, CRM, email, push, social) under one strategic framework.

We build a structure where strategy, content, data, and channels are connected to deliver a consistent customer experience.

Automate & Refine Execution

By orchestrating Salesforce Marketing Cloud, ad platforms, and analytics tools, we automate data-driven campaigns and real-time optimization.

Marketing is designed not as individual campaigns but as a continuously evolving system.

Performance Analysis & Improvement Loop

We unify the data flow across all channels and enable real-time performance visualization + KPI-based prioritization + immediate improvement actions.

Instead of just viewing data, we create a structure where data drives execution.

Results FlatGrid Creates

Omnichannel marketing strategy and operating model

Automation-driven marketing operations

Performance-centered analytics & reporting environment

1st-party data–driven targeting & campaign optimization

A continuously improving marketing learning system

Digital marketing orchestration

Beyond channels, we coordinate marketing around data.We orchestrate marketing around data — beyond channels.

What We Do (Core Services)

How We Work (Approach)

Results FlatGrid Creates

Beyond channels, we coordinate marketing around data.
We orchestrate marketing around data — beyond channels.