Customer experience management

Turn customer data into an experience of growth
We transform customer data into growth experience.

“We don’t look at customer experience only through numbers and dashboards.

We consider qualitative dimensions—customer expectations, brand perception, and the quality of experience—
to design a customer-centric operating model that the entire organization can align with.”

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Customer experience is now the priority in every strategy.

In today’s complex marketing environment, customer expectations are higher than ever. CX is no longer limited to digital touchpoints—it is a core value that must be designed across every channel and department.

FlatGrid combines quantitative data with qualitative insights to design a structure where customers experience your brand in the most meaningful way.

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What We Do (Core Services)

Customer Understanding & Segmentation

  • Integrated analysis of CRM · commerce · media · service data
  • Journey, behavioral pattern, and preference-based insights
  • Segment, persona, and LTV model definition
  • Designing a customer value structure as the foundation of experience design

Personalized Experience Design

  • Personalized journeys using Salesforce Marketing Cloud / Data Cloud
  • Context-driven CX across message · channel · timing
  • Needs-based experiences for new, active, and dormant customers
  • Experience-led automation that adds meaning—not just triggers

Loyalty & Retention Strategy

  • Membership / rewards program planning
  • Re-purchase, activation, and churn-prevention strategies
  • NPS · repeat purchase · CLV–based KPI system
  • Long-term strategies to strengthen customer satisfaction and relationship quality

Experience Value Optimization & Growth Modeling

  • AI-based LTV prediction model
  • Upsell / cross-sell recommendation modeling
  • Potential value analysis and resource allocation guides
  • Growth scenarios via what-if simulations

How We Work (Approach)

Customer Understanding & Segmentation

We integrate CRM, commerce, media, and service data to deeply analyze behaviors, preferences, journeys, and friction points in the customer experience.

Based on this, we define segments, personas, and LTV models to establish foundational data for experience design.

Personalized Experience Design

Using Salesforce Marketing Cloud, Data Cloud, and Personalization, we design experiences where customers receive the most relevant message, channel, and timing.

We deliver personalization that is meaningful and contextual—not just automated.

Deepening Customer Relationships

We design and operate membership, loyalty, and retention strategies to elevate lifetime value.

KPIs that measure relationship quality—repeat purchase, NPS, CLV—are used to build a sustainable CX loop.

Predictive & Experience-Driven Growth Modeling

Using AI-based LTV prediction, upsell/cross-sell modeling, and what-if simulations, we identify potential value by customer group and guide optimal resource allocation.

We connect customer data with experience data to build a predictable, insight-driven growth model.

Results FlatGrid Creates

Customer 360 strategy integrating CRM · commerce · service data

Segmentation, LTV, and customer value modeling

AI-powered personalized journeys & content

Loyalty and retention strategies that build long-term relationships

Insight-driven and predictive experience analytics

hello@flatgrid.io
(+82) 050-6998-1669
Mapo-gu, Seoul, Korea