Process Diagnosis & Visualization

• We mapped the full end-to-end flow—request → review → planning → development → QA → release—to identify precisely where bottlenecks occurred.
• We clarified roles and responsibilities (Owners) for each step and defined approval criteria and handoff points to visualize “who decides what.”
• This process map became the shared language for all collaboration and prioritization discussions.

Priority Management & Collaboration Tools

• We categorized requests into short-, mid-, and long-term tasks and introduced a shared framework to evaluate priority based on urgency × business impact.
• Using tools like Jira, Notion, and Google Space, we made all requests, statuses, owners, and timelines visible in one place.
• As the organization shifted from “informal verbal requests” to documented processes with context, urgent vs. important tasks became clearly distinguishable.

Digital Literacy & Communication Training

• We offered “Digital Collaboration Understanding Sessions” for marketing, MD, planning, and other non-technical teams to improve understanding of development processes, estimation, testing, and release cycles.
• We organized recurring request patterns and created request templates and checklists so non-developers could prepare clearer specifications independently.
• As a result, request quality improved significantly, and conversations began to focus on specific requirements and expected impact—not vague demands.

Operational Governance Framework

• We established quarterly review meetings with management and working teams to share request status, functional improvements, and resource usage.
• During these sessions, new, postponed, and suspended requests were evaluated together, enabling organization-wide digital prioritization.
• This shifted digital decision-making from “who speaks loudest” to a structure rooted in data and agreed-upon criteria.

Ready-to-Use Templates & Components

• We identified frequently requested pages such as seasonal lookbooks, microsites, and pop-up pages, and converted them into reusable templates and components.
• By enabling teams to simply replace text and images to publish new pages, we eliminated repetitive development cycles.
• This significantly reduced dependence on development resources while dramatically increasing execution speed—creating an environment where “lack of dev resources” was no longer a daily obstacle.